਍㰀℀䐀伀䌀吀夀倀䔀 栀琀洀氀 倀唀䈀䰀䤀䌀 ∀ⴀ⼀⼀圀㌀䌀⼀⼀䐀吀䐀 堀䠀吀䴀䰀 ㄀⸀  吀爀愀渀猀椀琀椀漀渀愀氀⼀⼀䔀一∀ ∀栀琀琀瀀㨀⼀⼀眀眀眀⸀眀㌀⸀漀爀最⼀吀刀⼀砀栀琀洀氀㄀⼀䐀吀䐀⼀砀栀琀洀氀㄀ⴀ琀爀愀渀猀椀琀椀漀渀愀氀⸀搀琀搀∀㸀ഀഀ ਍㰀栀攀愀搀㸀ഀഀ Bridgestone/Firestone North American Tire, LLC ਍㰀℀ⴀⴀ ⴀⴀ㸀ഀഀ ਍㰀洀攀琀愀 渀愀洀攀㴀∀挀漀瀀礀爀椀最栀琀∀ 挀漀渀琀攀渀琀㴀∀䌀漀瀀礀爀椀最栀琀 ⠀挀⤀ ㈀  㐀 䈀爀椀搀最攀猀琀漀渀攀⼀䘀椀爀攀猀琀漀渀攀 一漀爀琀栀 䄀洀攀爀椀挀愀渀 吀椀爀攀Ⰰ 䰀䰀䌀∀ ⼀㸀ഀഀ ਍㰀洀攀琀愀 渀愀洀攀㴀∀欀攀礀眀漀爀搀猀∀ 挀漀渀琀攀渀琀㴀∀琀椀爀攀猀Ⰰ 挀愀爀Ⰰ 琀爀甀挀欀Ⰰ 猀甀瘀Ⰰ 挀漀渀猀甀洀攀爀Ⰰ 琀椀爀攀Ⰰ 䈀爀椀搀最攀猀琀漀渀攀Ⰰ 䘀椀爀攀猀琀漀渀攀Ⰰ 䐀愀礀琀漀渀Ⰰ 刀漀愀搀 䬀椀渀最Ⰰ 䜀椀氀氀攀琀琀攀Ⰰ 倀攀攀爀氀攀猀猀Ⰰ 倀漀氀愀爀椀猀Ⰰ 匀攀椀戀攀爀氀椀渀最Ⰰ 吀爀椀甀洀瀀栀Ⰰ 䰀攀䴀愀渀猀∀ ⼀㸀ഀഀ ਍㰀洀攀琀愀 渀愀洀攀㴀∀爀漀戀漀琀猀∀ 挀漀渀琀攀渀琀㴀∀愀氀氀∀ ⼀㸀ഀഀ ਍㰀洀攀琀愀 渀愀洀攀㴀∀爀攀瘀椀猀椀琀ⴀ愀昀琀攀爀∀ 挀漀渀琀攀渀琀㴀∀㜀 搀愀礀猀∀ ⼀㸀ഀഀ ਍㰀⼀栀攀愀搀㸀ഀഀ ਍㰀搀椀瘀 椀搀㴀∀挀漀渀琀愀椀渀攀爀∀㸀ഀഀ ਍ഀഀ CONSUMER NEWS ਍ഀഀ

Fuzion HRi debuts as second initiative in the Fuzion brand
਍    㰀戀爀 ⼀㸀ഀഀ The Reach Of Fuzion™ Is Expanding With New H-Rated Mass-Market Performance Tire

਍ഀഀ

NASHVILLE, Tenn. (November 2, 2004) – Car enthusiasts desiring the MTV-flavor of the popular “Pimp My Ride” television show, while enhancing the overall performance of their vehicle with an affordable price tag, are likely to welcome the new Fuzion™ HRi tire as the next generation to the Fuzion tire line. The Fuzion HRi is being introduced by Bridgestone Firestone North American Tire, LLC (BFNT) at the (Specialty Equipment Market Association) SEMA Show today.

਍㰀瀀㸀䰀愀甀渀挀栀攀搀 愀琀 琀栀攀 ㈀  ㌀ 匀䔀䴀䄀 猀栀漀眀Ⰰ 琀栀椀猀 甀渀椀焀甀攀 瀀爀漀搀甀挀琀 氀椀渀攀 椀猀 搀攀猀椀最渀攀搀 琀漀 爀攀愀挀栀 愀渀 攀渀琀椀爀攀氀礀 渀攀眀 猀攀最洀攀渀琀 漀昀 琀栀攀 攀渀琀栀甀猀椀愀猀琀 愀渀搀 琀甀渀攀爀 洀愀爀欀攀琀猀 眀栀攀爀攀 瀀攀爀猀漀渀愀氀 猀琀礀氀攀 愀渀搀 椀洀愀最攀 愀爀攀 爀攀昀氀攀挀琀攀搀 椀渀 琀栀攀椀爀 瘀攀栀椀挀氀攀猀⸀ ᰀ圠栀攀渀 眀攀 愀渀渀漀甀渀挀攀搀 琀栀攀 䘀甀稀椀漀渀 娀刀椀 愀琀 氀愀猀琀 礀攀愀爀ᤀ猠 匀瀀攀挀椀愀氀琀礀 䔀焀甀椀瀀洀攀渀琀 䴀愀爀欀攀琀 䄀猀猀漀挀椀愀琀椀漀渀 ⠀匀䔀䴀䄀⤀ 猀栀漀眀Ⰰ 琀栀攀 最漀愀氀 眀愀猀 琀漀 椀渀琀爀漀搀甀挀攀 愀 渀攀眀 瀀爀漀搀甀挀琀 氀椀渀攀 洀愀渀甀昀愀挀琀甀爀攀搀 戀礀 䈀爀椀搀最攀猀琀漀渀攀 䘀椀爀攀猀琀漀渀攀 眀栀椀挀栀 眀漀甀氀搀 挀爀攀愀琀攀 愀 ᠀戠甀稀稀ᤀ†椀渀 琀栀攀 ᠀琠甀渀攀爀 洀愀爀欀攀琀Ⰰᤀᴠ†猀愀椀搀 䴀椀挀栀愀攀氀 䘀氀甀挀欀Ⰰ 愀搀瘀攀爀琀椀猀椀渀最 愀渀搀 䤀渀琀攀爀渀攀琀 洀愀渀愀最攀爀Ⰰ 䈀䘀一吀⸀㰀⼀瀀㸀ഀഀ

To meet the growing demand for this new tire, the Fuzion HRi will be available in 24 sizes ranging from 14- to 17- inch with aspect ratios of 40- to 65- series. The Fuzion HRi offers consumers new options in ride, handling, performance rating, and noise reduction at an exceptional price. Now consumers can get a high performance ride experience with excellent handling in wet and dry conditions -- an H-rated tire with premium features without the premium price. The Fuzion HRi will be available to retail customers in the first half of 2005.

਍㰀瀀㸀ᰀ吠栀攀 䘀甀稀椀漀渀 娀刀椀 琀椀爀攀 栀愀猀 戀攀攀渀 洀攀琀 眀椀琀栀 琀爀攀洀攀渀搀漀甀猀 攀渀琀栀甀猀椀愀猀洀 愀渀搀 搀攀洀愀渀搀 昀爀漀洀 愀甀琀漀 攀渀琀栀甀猀椀愀猀琀猀 愀渀搀 搀攀愀氀攀爀猀 愀氀椀欀攀⸀  䔀砀瀀愀渀搀椀渀最 琀栀椀猀 瀀漀瀀甀氀愀爀 琀椀爀攀 氀椀渀攀 琀漀 爀攀愀挀栀 琀栀攀 洀愀猀猀攀猀 眀椀琀栀 琀栀攀 䘀甀稀椀漀渀 䠀刀椀 椀猀 漀甀爀 挀漀洀洀椀琀洀攀渀琀 琀漀 搀攀氀椀瘀攀爀 愀搀搀椀琀椀漀渀愀氀 漀瀀琀椀漀渀猀 昀漀爀 挀漀渀猀甀洀攀爀猀 椀渀 琀栀攀 愀昀琀攀爀洀愀爀欀攀琀Ⰰᴀ†猀愀椀搀 䘀氀甀挀欀⸀㰀⼀瀀㸀 ഀഀ

“Collaborating with the new product introduction, our marketing strategy has also evolved. We’re reaching the youth market with the two Fuzion tires by reinforcing our mission – grow customers in a unique fashion while continuing to provide excellent quality products,” said Michael Fluck. “To support the launch of the Fuzion ZRi tire, we used neon green in our ad campaigns and marketing material to capture the attention of the enthusiast tuner. Today, neon orange, a hot color, will be synonymous with the new Fuzion HRi.”

਍㰀瀀㸀吀栀攀 渀攀眀 䠀ⴀ猀瀀攀攀搀 爀愀琀攀搀 䘀甀稀椀漀渀 䠀刀椀 琀椀爀攀 椀猀 攀渀最椀渀攀攀爀攀搀 眀椀琀栀 琀栀攀 挀漀洀瀀愀渀礀ᤀ猠 攀砀挀氀甀猀椀瘀攀 唀一䤀ⴀ吀글 琀攀挀栀渀漀氀漀最礀 愀渀搀 昀攀愀琀甀爀攀猀 愀渀 愀琀琀爀愀挀琀椀瘀攀 愀猀礀洀洀攀琀爀椀挀愀氀 琀爀攀愀搀 瀀愀琀琀攀爀渀 昀漀爀 最爀攀愀琀 氀漀漀欀猀 愀渀搀 猀甀瀀攀爀戀 栀愀渀搀氀椀渀最⸀ 㰀⼀瀀㸀ഀഀ

In early 2004, BFNT created a Web site to promote the Fuzion tire line. Visitors to www.TheFuzionZone.com can find product and size information on the new Fuzion HRi and Fuzion ZRi tire, store locator, downloadable logos, an exciting interactive racing game, warranty information and photos of the company’s Fuzion project vehicles, a Honda Civic Si, Subaru WRX STi and a Scion tC.

਍㰀瀀㸀一愀猀栀瘀椀氀氀攀ⴀ戀愀猀攀搀 䈀爀椀搀最攀猀琀漀渀攀 䘀椀爀攀猀琀漀渀攀 一漀爀琀栀 䄀洀攀爀椀挀愀渀 吀椀爀攀Ⰰ 䰀䰀䌀Ⰰ 椀猀 愀 猀甀戀猀椀搀椀愀爀礀 漀昀 䈀爀椀搀最攀猀琀漀渀攀 䄀洀攀爀椀挀愀猀 䠀漀氀搀椀渀最Ⰰ 䤀渀挀⸀Ⰰ 眀栀漀猀攀 瀀愀爀攀渀琀 挀漀洀瀀愀渀礀Ⰰ 䈀爀椀搀最攀猀琀漀渀攀 䌀漀爀瀀漀爀愀琀椀漀渀Ⰰ 椀猀 琀栀攀 眀漀爀氀搀ᤀ猠 氀愀爀最攀猀琀 琀椀爀攀 愀渀搀 爀甀戀戀攀爀 挀漀洀瀀愀渀礀⸀  䈀䘀一吀 搀攀瘀攀氀漀瀀猀Ⰰ 洀愀渀甀昀愀挀琀甀爀攀猀Ⰰ 愀渀搀 洀愀爀欀攀琀猀 䈀爀椀搀最攀猀琀漀渀攀Ⰰ 䘀椀爀攀猀琀漀渀攀Ⰰ 䘀甀稀椀漀渀 愀渀搀 愀猀猀漀挀椀愀琀攀 愀渀搀 瀀爀椀瘀愀琀攀 戀爀愀渀搀 琀椀爀攀猀⸀  吀栀攀 挀漀洀瀀愀渀礀 椀猀 昀漀挀甀猀攀搀 漀渀 眀栀漀氀攀猀愀氀攀 愀渀搀 漀爀椀最椀渀愀氀 攀焀甀椀瀀洀攀渀琀 洀愀爀欀攀琀猀Ⰰ 猀甀瀀瀀氀礀椀渀最 瀀愀猀猀攀渀最攀爀Ⰰ 氀椀最栀琀 琀爀甀挀欀Ⰰ 挀漀洀洀攀爀挀椀愀氀 瘀攀栀椀挀氀攀Ⰰ 漀昀昀ⴀ爀漀愀搀Ⰰ 洀漀琀漀爀挀礀挀氀攀Ⰰ 愀最爀椀挀甀氀琀甀爀愀氀 愀渀搀 漀琀栀攀爀 琀椀爀攀猀 琀漀 椀琀猀 挀甀猀琀漀洀攀爀猀 椀渀 一漀爀琀栀 䄀洀攀爀椀挀愀⸀ 㰀⼀瀀㸀ഀഀ

“MTV” and “Pimp My Ride” are trademarks of Viacom International Inc.

਍㰀瀀㸀䘀漀爀 愀 搀漀眀渀氀漀愀搀愀戀氀攀 椀洀愀最攀 漀昀 琀栀攀 琀椀爀攀Ⰰ 瀀氀攀愀猀攀 瘀椀猀椀琀㨀 㰀愀 栀爀攀昀㴀∀栀琀琀瀀㨀⼀⼀眀眀眀⸀戀爀椀搀最攀猀琀漀渀攀愀洀攀爀椀挀愀猀⸀挀漀洀⼀椀洀愀最攀猀⼀渀攀眀猀⼀㈀  㐀椀洀愀最攀猀⼀䘀甀稀椀漀渀䠀刀椀⸀樀瀀最∀ 琀愀爀最攀琀㴀∀开戀氀愀渀欀∀㸀栀琀琀瀀㨀⼀⼀眀眀眀⸀戀爀椀搀最攀猀琀漀渀攀愀洀攀爀椀挀愀猀⸀挀漀洀⼀椀洀愀最攀猀⼀渀攀眀猀⼀㈀  㐀椀洀愀最攀猀⼀䘀甀稀椀漀渀䠀刀椀⸀樀瀀最㰀⼀愀㸀㰀⼀瀀㸀ഀഀ ਍㰀℀ⴀⴀ渀攀眀猀 愀爀琀椀挀氀攀 愀戀漀瘀攀ⴀⴀ㸀ഀഀ ਍㰀⼀戀漀搀礀㸀ഀഀ